Wednesday, March 9, 2011

For What Purpose Groupon Was Launched

About Groupon:

In November 2008, Groupon was started in Chicago as its head quarters with more than 1000’s of employees over there. The Groupon came out from a site called “The Point” and this was started in the year 2007. The concept of this site is to do every thing as a group but only small amount of people agreed to participate. In a short span of 17 months Groupon is able to cover more than 3 millions of people; nearly in 50 cities and it also have branches in European countries, Latin America and in many cities.

What Is The Main Functioning Of Groupon:

The primary goal of the Groupon clone is to make a deal between the subscribers and the business company. The product which comes for a deal can be from any kind of local business Company for example: it may come from a restaurant or even from a foot wear shop. The discount that is allowed by the company to the subscribers from its original price is from 50% to 75% and some times it may be even 90% depending upon the company. The discount price will be set only by the business owners.

How It Works:

The Groupon contains a data base where there will be a large number of mailing addresses of the customers. The Groupon team members will then mail to the customers regarding the deal or even they will send a message to the customers. If any customers like that deal then they need to sign up for it within a time period that is mentioned in that site itself. For signing the subscribers want to give their mail address and also they want to select their city location because the products can vary from city to city. There should be at least a minimum number of subscribers must be signed up in order to make that deal active. Once if they signed up for a particular product they need to pay the amount in advance and in order to that the Groupon will send a Groupon code as an acknowledgement to the customers. The payment can be made with the help of the card.

How Company Gets Benefited From Groupon:

If a company makes use of the Groupon then they can get publicity easily among people and it will also result in very good revenue because they will sell products as a bulk. This kind of concept will also support even the new beginning companies and there is no need for them to panic about how to cover and get the customers for their business. There is also one major advantage in the Groupon, the company will get the amount in advance before selling their product to the subscribers. Suppose if a subscriber is not able to get the product in time from the shop then the amount will not be given back to the subscriber.

Not only Groupon now hundreds of Groupon clone websites are coming to market every day. Even the big companies like Google, AOL and New York Times also prepare to launch their own Groupon clone websites.

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