Thursday, March 10, 2011

Groupon Clone Websites - Why People Start it ?

People always looking for low cost products whether it is beauty products or electronic goods they search and compare different websites to buy a product at low cost. Lot of web sites offer discounts and deals for various products on daily basis. In the hundred of daily deal site Groupon stands big on its huge discount offer and excellent merchant/customer support. Dedicated team of Groupon works through out the year to offer deals.

Some deals are offered at unbelievable price without compromising quality. Discounts vary from 50% to 90% offered by merchants. Groupon clone keeps the share of 50% of the product or service cost and rest will go the merchants. Everyday offer by city wise created millions of dollars every month and the sellers as well as buyers lists also grow at unbelievable rate.

By eying the potential of deals market and the huge margin with less number of people involvement lot of big, medium and small business companies eager to capture the market share and start to make their own Groupon clone website. It is not hard to start a website like Groupon. There is no big technology involved in to create a site. Search engine king Google promoting their “Google offers”, AOL’s “WOW” and recently the famous media New York Times their own Groupon clone website.

Why do Big Companies Start Daily Deal Websites?
1)    They don’t directly handle any product or service
2)    Huge margins without any big contribution in the product offers.
3)    Less man power to co-ordinate with merchants or sellers
4)    It is easy for the companies who already has relationship with merchants and buyers ( eg:  Media site like New York Times)
5)    Promoting a brand is easy via search engine marketing and social media marketing.
6)    Less startup cost. Even individuals start their own Groupon clone website using ready made script offered by Ndot deals. It costs only few hundred dollars including script, domain registration, and hosting and web design.

All these leads to create a booming trend for deals market and create more employment in small business.

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